A campaign rally is a high-energy event where people of similar political beliefs listen to speakers and musicians. For example, if a candidate for the state Senate is in a tight race with a Democratic opponent, they might invite high-profile Republicans to fly in to speak at a rally and also encourage local musicians with political ties to play. Promotion is key for turnout, so make sure the campaign sends emails and social media posts about the rally well in advance and makes phone calls to targeted voters.
Before organizing the rally, decide what the goals are: Are you launching the campaign, responding to an issue, raising funds, recruiting volunteers or mobilizing voters? This will drive every other decision about how the event is run, from selecting speakers to determining the setup.
Create a message that is clear and consistent. A rally that is off-message will confuse the audience. Campaigns usually have several talking points that summarize their policy positions and are repeated frequently to reach a wide audience.
Station marshals in parking lots or at intersections of streets near the rally to direct crowds. Have someone serve as emcee and introduce all speakers. Review a written script for everyone’s remarks, and have extra copies of speeches on hand. Line up backup speakers in case one falls ill or is unable to attend.
Plan a schedule and share it with speakers, emcee, and other participants to keep the rally on track. Set up a stage and backdrop for the speakers, and add banners, flags and/or a step-and-repeat wall for photo opportunities. Make sure the sound system is working properly and a microphone is available to amplify the speaker’s voice over the crowd. After the rally, debrief and discuss next steps with volunteers and others who played a leadership role in the event.
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